Client Results
Marcus Associates produces tangible results for its clients
- Effective communications strategies and related support material.
- Clear, concise written communications that convey business issues to customers, employees, investors and other important constituencies.
- Organizational development and team building that enable clients to achieve ambitious business goals.
- Comprehensive news coverage in TV, print and online media.
Insurance
An insurance company’s CIO wanted to communicate his industry-leading IT strategy and innovations to internal and external audiences. Services included the development of presentations and scripts for CIO speeches, coordination and drafting of the organization’s annual business plan and strategic counsel to the internal communications team.
Online Services
The company sought to divest its rights management business. Marcus Associates analyzed the sector and developed a prospectus with compelling descriptions of the business, market, technology and competitive position to sell its intellectual property to a competitor.
Telecommunications
A global telecommunications provider faced an ambitious timetable to announce a multibillion-dollar merger. Marcus Associates directed the internal team responsible for communications. Services included development of the communications plan, strategic counsel to senior executives, the drafting of communications documents and liaison with private equity owners as well as the acquiring company.
Professional Services
A law firm was undertaking a transatlantic merger and sought to create public awareness of its U.S. leadership position. Marcus Associates achieved significant media coverage of the merger announcement, including a New York Times profile.
Financial Services
An international firm needed marketing support for its new North American operations. Marcus Associates developed an initial marketing plan for the Boston launch and obtained regional news coverage. We then crafted a long-term marketing and business development strategy, created marketing tools (newsletters, a marketing binder and prospect letters) and coached the firm’s staff.
