The company sought to divest its rights management business. Marcus Associates analyzed the sector and developed a prospectus with compelling descriptions of the business, market, technology and competitive position to sell its intellectual property to a competitor.
An insurance company’s CIO wanted to communicate his industry-leading IT strategy and innovations to internal and external audiences. Services included the development of presentations and scripts for CIO speeches, coordination and drafting of the organization’s annual business plan and strategic counsel to the internal communications team.
A global telecommunications provider faced an ambitious timetable to announce a multibillion-dollar merger. Marcus Associates directed the internal team responsible for communications. Services included development of the communications plan, strategic counsel to senior executives, the drafting of communications documents and liaison with private equity owners as well as the acquiring company.